YOUNG DESIGNERS COMPETITION 2021
YOUNG DESIGNERS’ COMPETITION TOWARD A SUSTAINABLE FUTURE
The Allfashion sourcing Young Designer Competition is now in its fourth year. The competition offers young designers an opportunity to showcase their skillset through their interpretation of a predetermined design brief – this year put together by Cyril Naicker which will be built on the concept of Slow Fashion with emphasis on craftsmanship, quality, and functionality linked to a more sustainable future.
The competition is open to designers who are graduating this year or have recently graduated (in the past 5 years) or are currently part of a design internship program.
In conjunction with Allfashion sourcing and the Cape Town Fashion Council, the competition features prizes valued more than R80 000,00 with the main prize being an all-expenses paid opportunity to participate at Texworld Paris in 2022 – depending on travel restrictions and includes a R15 000 cash prize for the winner and R5 000 for the runner up.
In addition to this, Plain Tiger, the global platform for conscious luxury, is offering the winner a sponsored slot on their flagship Sustainability Accelerator Program and a place to sell their new creation on their e-commerce platform.
To enter, young designers work toward the design brief, conceptualise and if selected as a finalist design an on-trend, retail ready-to-wear look, that will inspire and align with a sustainable future.
DOES YOUR DESIGN HAVE A CONSCIENCE?
Can you go predominately sustainable and lose none of its style in the process?
As trends go, sustainability is one of the few we should all be paying attention to. With global warming more an irrefutable fact these days; and the fashion industry being one of the most polluting and socially exploitative industries in the world, and one of the most wasteful. Fashion reflects the culture we live in, and together we can change the culture that surrounds it by defining a meaningful, efficient industry that demands positive leadership, transparency, sustainability, and proactive accountability.
So how do we redesign the purpose for the future of fashion starting from where we are, considering the present default mode of human and natural exploitation?
Your challenge is to find more sustainable and eco-conscious ways to produce a garment.
As a designer it is critical to remember you are the one initiating this concept into the world, assuming a right to transform raw materials into goods, so be sure you have weighed up the impacts before you create designs in the interest of all our futures, keeping sustainability uppermost in mind. The factors should be well balanced and if they are not, we would urge you to reconsider them until there is a sense of equilibrium to your material selection, design concept and potential impact.
Consider rethinking your position as a creative and position yourself as a facilitator, someone who will champion better concepts and innovative processes. Adopt a new perspective on your own position in the value chain toward a sustainable future.
A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit. As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.
PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm
foundation. The colours of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.”
WGSN: Colour of the Year 2021
PANTONE COLOUR OF THE YEAR 2021
“PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Colour of the Year 2021. Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
Your challenge is to find more sustainable and eco-conscious ways to produce a garment with the following in mind:
- Longevity of design. Garments that stand the test of time both in terms of physical and psychological: Loved and worn more over time. Anti-disposable.
- Design that is grounded in style over trend.
- Low Waste/Zero Waste design practice/pattern making techniques/use of offcuts for other projects product lines.
- Material choices and impacts, good, better, best?
- Design for Circularity. Recyclable? End of life plan/intent/consumer education.
PHASE 1 DEADLLINE: 15 SEP 2021
APPLICANTS WILL BE NOTIFIED BY 20 SEP 2021
Entry Element One
TREND MOOD BOARD
A4 Mood Board and 300-word description.
Using the trend forecast provided, adapt this to your consumer with a short description of the trend/silhouette/colours and fabrics you will be using.
Entry Element Two
A4 Garment drawing front and back.
Use your observation to create a ready-to-wear illustration that fits your consumer profile. Your look can be suited for men/women/non-binary. Remember to include all design detail as well as all trims used and how you sourced these trims.
Young Designers Competition Organisers and Affiliates will notify all qualifying applicants to move to phase two.
The Young Designer Competition Organisers will then select your Technical Drawings and Fashion illustrations to come to life in Entry Element Three through the construction of your final design.
Once your construction is complete it is time to see your design.
The showcase takes place for the semi-finals and the finalists in a finale surrounded by noted industry professionals.
PHASE 2 DEADLINE: 21 OCT 2021
Entry Element Three
Create ready-to-wear garment
- Entry element three will allow for you to translate your thoughts, imagination, and concept into a final garment.
- Don’t forget to reference your trends and your initial drawings/illustrations to ensure we see these transfer from 2D into 3D.
- Keep in mind, details, fabrics, prints and silhouette applicable to your original chosen trend and your interpretation of this.
Entry Element Four
Final Design with Styling
You will create the runway look by only providing your final design, but also the styling, shoes, accessories, and overall look and feel to walk the runway in true style. Keep in mind, that this will be your very first introduction to the Fashion Industry and make sure you make an impression!
- Using the trend forecast provided, adapt this to your consumer with a short description of the trend/silhouette/colours and fabrics you will be using.
- A4 Garment drawing front and back. Use your observation to create a ready-to-wear illustration that fits your consumer profile. Your look can be suited for men/women/non-binary. Remember to include all design detail as well as all trims used and how you sourced these trims.
- Entry element three will allow for you to translate your thoughts, imagination, and concept into a final garment. Don’t forget to reference your trends and your initial drawings/illustrations to ensure we see these transfer from 2D into 3D. Keep in mind, details, fabrics, prints and silhouette applicable to your original chosen trend and your interpretation of this.
- As a designer, be sure you have weighed up the impacts before you create designs, thinking about the future, keeping in mind sustainability.
- Think about your brand DNA, who is your consumer? With these factors in mind, consider your material selection and the impact this would have on the environment.
- Using fashion illustration as well as technical drawings, explain this process with as much information as possible.
- Make sure your Online application, mood board, and illustrations are submitted before 15 September 2021
- If you are successful, you will be notified by 20 September 2021 as a finalist
- You will then be invited to the finals on 21 October 2021 where your designs will be judged by a panel of industry professionals
The finals will be hosted live at the Allfashion sourcing event taking place at the Lookout at the Waterfront on the 21 October 2021 and the finals will be filmed and reshared on the Allfashion sourcing virtual platform as well as the Cape Town Fashion Council’s website to showcase their talent to the world and hopefully be a springboard for their careers in the world of fashion.
- Originality and interpretation of the design brief
- Creativity and Innovation
- Style, fit and finish – your garment will be judged on a model and must be a standard 34 fit
- Your design must be retail-ready, versatile and convey a clear understanding of the brief
Who can apply
- Final year Design students
- Junior employees that are completing their internal company design program / Internship
- Recent Design graduates (2015 to 2020)
- Must be studying or have graduated at an accredited Design institution in South Africa
- Internal company design program applicants must be between the ages of 18-30 years of age
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Last Update 06/07/2021
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- 1 x Trip to Texworld Paris in February with all flights, accommodation, stand and an opportunity to showcase their designs on the runway
- 1 x Cash Prize from Cape Town Fashion Council and other great prizes
- 1 x Cash Prize from Cape Town Fashion Council and other great prizes
Rules & Regulations
Only one submission per person will be accepted. (please see submission requirements above)
Applicants should try to attend the AllFashion Sourcing Expo. (Cape Town)
Applicants are required to secure their own travel and accommodation to and from Cape Town.
Terms & Conditions
Please note: although we take great care of all garments, Allfashion Sourcing will not accept any responsibility for any loss or damage to entry garments.
Prizes are non-negotiable and the judge’s decision is final; no correspondence regarding the final decision will be responded to.
(Please note that this may shift depending on the COVID-19 lockdown restrictions at the time – any form of delay will be communicated and posted online on the CTFC website)