Revolution.
What is Fashion Revolution?
Presenter Cyril Naicker: Country Coordinator, Fashion Revolution
@fash_rev_southafrica ‘s Country Coordinator @cyrilnaicker to unpack what Fashion Revolution is all about. The global Fashion Revolution week ends today, we ask you to hop online and sign the @fashrev manifesto. Be a part of the change!
Letter from Fashion Revolution team
DEAREST FASHION REVOLUTION FRIENDS
The time has come for us to unite and come together to make a difference! We are drawing a line in the sand and standing up for a sustainable and ethical future in the clothing and textile sector.
We believe in a fashion industry that values people, the environment, creativity and profit in equal measure.
We invite you to join us in revolutionising the way in which we approach, make and consume clothes. This industry has for far too long operated at the cost of our planet and its people. As your global vehicle and your voice, we the Fashion Revolution offer you these options to equip you to take action right now;
SIGN THE MANIFESTO
This is a ten-point dream that expresses a new reality through radical, revolutionary change. As they say, strength lies in numbers and all you have to do is add your name to the Manifesto.
USE YOUR VOICE
As a Maker, celebrate transparency; share with your audience the faces and names of those who make your clothes (print the attached poster for your makers to hold, take a picture and share it on social media). Lift that veil between production and consumerism so your customers understand and connect with this movement and become educated about the need for change. As a consumer, demand transparency; engage and ask your favourite brands #whomademyclothes? (click here and navigate to “send an email to a brand” fill in the brand name and press send – it’s that easy! Or simply snap a pic, post it to social media and tag them while asking this question #whomademyclothes?). Lift that veil between production and consumerism so we can demand accountability from those who continue to act exploitatively and irresponsibly.
GET INFORMED AND JOIN THE CONVERSATION
Fashion Revolution Day is 24th April (the day that Rana Plaza Factory in Bangladesh collapsed in 2013 killing 1138 garment workers and injuring over 2500 others). During the week of 20th – 26th April we honour those lives lost at the expense of an exploitative industry that we have all been a part of and to say NO MORE. This FashRev e-zine will tell you everything you need to know so you too can share the message and fight for change.
Your voice can change everything.
With gratitude,
Fashion Revolution South Africa
MANIFESTO
for a
FASHION REVOLUTION
We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.
We love fashion, but we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.
This is our dream…
Fashion Revolution Week ends in:
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Dignity
Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.
Fairness
Fashion provides fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. Fashion lifts people out of poverty, creates thriving societies and fulfils aspiration.
Unity
Fashion gives people a voice, making it possible to speak up without fear, join together in unity without repression and negotiate for better conditions at work and across communities.
Respect
Fashion respects culture and heritage. It fosters, celebrates and rewards skills and craftsmanship. It recognises creativity as its strongest asset. Fashion never appropriates without giving due credit or steals without permission. Fashion honours the artisan.
Inclusive
Fashion stands for solidarity, inclusiveness, and democracy, regardless of race, class, gender, age, shape or ability. It champions diversity as crucial for success.
Conservation
Fashion conserves and restores the environment. It does not deplete precious resources, degrade our soil, pollute our air and water or harm our health. Fashion protects the welfare of all living things and safeguards our diverse ecosystems.
Sustainability
Fashion never unnecessarily destroys or discards but mindfully redesigns and recuperates in a circular way. Fashion is repaired, reused, recycled and upcycled. Our wardrobes and landfills do not overflow with clothes that are coveted but not cherished, bought but not kept.
Transparency
Fashion is transparent and accountable. Fashion embraces clarity and does not hide behind complexity nor rely upon trade secrets to derive value. Anyone, anywhere can find out how, where, by whom and under what conditions their clothing is made.
Prosperity
Fashion measures success by more than just sales and profits. Fashion conserves and restores the environment and values people over growth and profit.
Aspire
Fashion lives to express, delight, reflect, protest, comfort, commiserate and share. Fashion never subjugates, denigrates, degrades, marginalises or compromises. Fashion celebrates life.